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Consumer Friendly Sites 
Added 05/19/03
Article ID#: KI0039

There are generally two approaches to the planning and building of websites:

  1.  “  we need one because everyone else has one approach “.

  2. “ Lets build a website that serves as an overall informational tool and make it an integral part of our business.

The bottom line is that both approaches are concerned with the overall flow of information and creating a  “consumer  friendly “ site. Some consumers are still hesitant about doing business online, they are worried about their personal information being misused, or about not knowing for certain who it is they are dealing with. For these reasons, it pays to develop 'consumer-friendly' site which displays certain information which will reassure consumers about trading with you via your website.

Such information includes:

1. Clear information about who you are and where you are ( physical address, phone number)
2. Clear policies on advance deposit refunds and cancellations.
3. A clear and accurate description of the room or condo you are selling.
4. A reassurance about the level of security that your site has for online transactions. (Install a Secure Socket Layer Certificate or SSL ) 

Simplicity: 
The cardinal rule for creating a consumer website is to always try to keep it simple. This not only helps the people who visit your site but will also minimizes the work you're going to have to do to maintain the site. Focus on the following 3 areas to keep your site consumer friendly :

Color Selection -
Font Consistency
Consistency in Image Sizes 

Color Selection -  Select colors that compliment or match your marketing website. Please refer to IRM Tips on the RDP Website Article ID: KI00031 Match the IRM Colors to an Existing Website  

Font Consistency - Keep font sizes consistent throughout your website.

Consistency in Image Sizes - Images can help to make a website look great, but keeping file sizes to a minimum while preserving good picture and color quality is tough. Use thumbnails as previews and links to larger images if possible.
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